Keyword Research: Where Online Marketing Begins for Small Business

Keyword Research Needs to be Your First Stop

Keyword Research Needs to be First
Keyword Research Needs to be First

Keyword research is one of the mysterious, yet essential, parts of small business marketing. As a Small business owner, you don’t have a huge marketing budget. You need to maximize every bit of energy and money you put into your business. Performing keyword research and making sure your website content is keyword focused will ensure you have a better chance of being found by your target market.

Everyone uses Keywords to Search the Internet

Consumers are constantly asking Google, Bing, and Mozilla Firefox to find them the best answers, products, and services. There is no reason that these consumers shouldn’t be finding your products and services. Taking the time to research the keywords that your target audience is using is essential to be found by them.

Your keyword research will be guided by two main things. The service, or product, you are offering and how your target market refers to that service or product. Just because you are selling science fiction books doesn’t mean your audience is going to call them that. They might type in “best science fiction”, or “alien genocide fiction”, or “alien thriller” into the search engine. There are times that you and your audience will use the same verbiage, but the chances are slim.

Where to start your Keyword Research?

Keyword Research Will Give You Ideas
Keyword Research Will Give You Ideas

It would be great if there was a way to do this for free, but the choices are limited with limiting information. Google Adwords will help you identify keywords if you begin a campaign. SEMRush offers the first ten searches free, but if you are serious about this process you will have to pay at least $100 for a one-month subscription with SEMRush. Before you go off and invest this money there are a few steps you can take to make sure you get the full value of your mone

1.Make Your Own Keyword List:

Begin your keyword research using your own ideas. Make a list of all the keywords that you think your target audience might use when looking for your product, or service, on the internet. If you are a plumber, think of every service you can offer, and any tool that you might use. You never know what keyword someone is using to find your service.

2. Use those keywords in a Search Engine:

Type each one of your keywords into a search engine. Taking the time to do this will help you two-fold. First, you will be able to see if anyone uses the keywords you have chosen. Second, you quickly identify your competition. You will want to keep these websites on a sperate list. If you do purchase a subscription to an SEO tool you will want to check on each of these websites. You might find keywords you didn’t think about.

3. Add in Long Tail Keywords:

It is rather difficult to rank for generic short words such as “bread”, “pool”, or “arcade”. Most consumers don’t use words like this when they want to take advantage of these products and services. Long tail keywords are more commonly used. These are keyword phrases that usually have three words or more. So, instead of “bread”, you would want to use “gluten-free bread” or, “homemade bread”.

From here you will have to pay for a subscription to an SEO tool.  It might not be necessary, but if you want to get as accurate results as possible then I recommend investing the $100. Once you’ve refined your list then you can begin focusing on your next step writing your content.

Organics SEO Solutions Can Help With Your Content

Organic SEO Solutions provides keyword focused written content for your website. We have a proven history or boosting organic web traffic and conversion rates. Contact us today for a quote on optimized written content for your website.

Keyword Research is Where it Starts!
Call 864-905-8132 for a Free Consultation, or
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