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4 Tips on Copywriting for Construction

Copywriting for Construction Depends on the Clientele.

Copywriting for Construction
Copywriting for Construction Keeps Business Rolling

Most, if not all, small construction businesses (plumbers, electricians, etc.) need online copywriting for business marketing. Unfortunately, they don’t have the budget to take advantage of major online marketing companies. Instead, most small companies turn to the administrative aid, or someone in-house, and, “Say write me two blogs a month about our company, and we need six landing pages for the website launch.” While these individuals might know the clientele they may never have done any copywriting for construction companies.

How to Tackle Copywriting for Construction

So, where do you start if you are one of these small businesses?  Copywriting for your construction company begins by thinking like someone who has never picked up a hammer in their life. All a customer knows is they want to enjoy a larger house, or they want their toilet fixed, or they want a larger patio. In order to earn the trust of these consumers’, you have to talk to them on their level in terms that everyone can understand. Not to point out the obvious, but you can’t use any shop talk. So, no terms like “bobcat”, “skid steer”, and “Hilti gun”. For some professions like painting, this will be easier than HVAC, or plumbing.

Here are Four Things to Consider when writing copywriting for construction

  1. All benefit from regular blogging.
    Framer? Painter? Plumber? All benefit from regular blogging.

    USP: Unique Selling Proposition: What sets you apart? Every company takes a unique angle for their profession. Benjamin Franklin is always on time. Savage and Son, in Nevada, is the oldest operating business license for plumbing, HVAC, and piping. What is your company’s USP? It needs to overshadow all the copywriting for construction marketing? Here are some thoughts to think about? Do your clients deal directly with the owners? Do you use only green certified building materials and techniques? Are the services offered twenty-four hours for emergencies?

  2. Business credentials: It is important to put consumer’s minds at ease by letting them you will be accountability for every single action you take on their property and in the home. Consumers want to see that you are licensed, bonded, and insured. This is just the minimum of what an internet savvy consumer is looking for. Be sure to list any endorsements such as the BBB, or another local organization. Another credential that many consumers research is reviews and testimonials. While you can do very little for your reviews on Yelp, you can collect testimonials from your former clients. Whenever a good job has been accomplished, be sure to get the client’s opinion for the record.
  3. Homeowners Like To Know About Big Machines
    Homeowners Like To Know About Big Machines

    Materials and Supplies: Outline the home supplies, equipment, and products that will be used during the installation. After you have let the client know your USP, you begin building trust by showcasing the reliable equipment that will be installed into a home. List out your available paints, if you are a painter. Outline whether you use copper piping, or PVC if you are a plumber, and where you will use it in the home.

  4. Outline your process: This is the most important part of your copywriting. Consumers’ don’t like surprises, especially in their home. This does not have to be a definite guide, but if an excavator shows up on a client’s lawn they want to know why it’s there. They should also know what stage of their construction is beginning. When outlining your process starts with the assessment and then dive right into the construction as if the materials are already there. Write out briefly, your preparation work, installation process, and then your finishing process. Be sure to list out rough wait times in between steps.

Copywriting for Construction needs to be enticing and invigorating, but most importantly it has to establish trust in your knowledge of your trade. Not all four of these things need to be listed on every product, or service, page, but the information needs to be available for those consumers looking to do in-depth research on a contractor.

Organic SEO Solutions is a copywriting company that focuses on copywriting and blogs having to do with the home. Construction, Child Care, and Residential/Commercial cleaning. Eight years of experience accompanies each of the areas of specialization. Get the copywriting you need, when you need, by experts in their industry.

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3 Ways to Earn Credible External Backlinks: SEO for Small Businesses

External Backlinks Build Credibility and Authority

The Right Back Links Build Web Authority
The Right Back Links Build Web Authority

Backlinks, both internal and external, have become one of the most crucial components to ranking in search engine results pages. When a website sets a link to your blog or your website, it’s like they are giving you an online endorsement. Google sees these and, if the website is credible, Google will reward you for earning them and rank your website higher.

Earning reputable backlinks is not an easy thing to do, and it can be very time consuming for small business owners. This is an optimization project you might have to pay someone else to perform or something you will have to tackle a little further down the road.

Put your research into Backlink building

It is absolutely critical that you recognize there are bad websites out there and you will be penalized if they link to your website. You may not have a fancy online SEO tool to tell you which websites you want giving you the thumbs up. So, here are a few tips to help figure out who you want to backlinking to your site.

You do not need SEO help from websites with little to no content. Make sure there is at least 300 words of quality content per web page. You, also, want to read this content to make sure it provides value to its readers. Google may not be able to write reports about a website’s content, but it does recognize keyword stuffing and broken sentences. If you’ve already accumulated some bad backlinks, check out this article on getting rid of bad backlinks.

Here are 3 Credible Ways to Build Quality External Backlinks for Your Website

  1. Guest Blogging for Places Like Zenlama Help Your Website with External Backlinks
    Guest Blogging for Places Like Zenlama Help Your Website

    Guest Blogging: This is a fantastic way to get your company name out there and establish good SEO. You will want to find credible websites similar to your niche. For example, if you are a house cleaning service then you could blog for a local moms and dads blog, or child care service explaining about eco-friendly cleaners. Be sure to email the owners directly and offer to blog more than once. Blogging more than once helps to build trust and brand authority within your community.

  2. Press Releases: You might say to yourself, “I’m just an auto mechanic. What news worthy stories do I have?” There a multitude of stories waiting to be written about your company. You could be celebrating your 10,000th fixed car. You could be celebrating 10 years of community service. You may have just donated money to a charity. The point is that all of this and more is news worthy, and there are outlets out there waiting for your local excitement. Some press release services do cost money, and you will have to find someone to write the story. However, it is a guaranteed external backlink from a very credible source.
  3. Open Solicitation: Some SEO Specialists will call this the Broken Link technique. After reviewing websites similar to your niche you may come across a broken link. You can contact the website, let them know you found it, and then casually offer to replace it with yours. Another technique is to openly ask this same website if they would backlink to your website, or a blog they might find interesting. You would want to let them know you would do the same for them. In either case, you are sending an email openly soliciting for help building external backlinks. This is the slowest of the three processes, but it requires no money, and you can use a form letter to solicit multiple websites simultaneously.

Building quality external backlinks will not happen overnight. It is a process that requires diligence and perseverance. Organic SEO Solutions has the tools to research, solicit, and build external backlinks that will build your website’s authority and raise your ranking on search engine results pages.

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Balance Your Strong Visual Content With Quality Written Content: SEO Tips for Business Owners

Ignoring Quality Written Content Can Be Devastating to Your Website

Quality Content Goes A Long Way To Convert Clients
Quality Content Goes A Long Way To Convert Clients

Your two most powerful persuasive tools on the internet are quality written content and strong pictures and videos. It’s no secret that the greatest measure of performance for any website is where it ranks on website search engines, and to achieve a high ranking a website has to take many factors into consideration. Finding the balance between visual excitement and informative content is the most important when bridging the gap of technology and online customer interaction.

Visual Content Can Only Tell So Much of the Story

Today’s online consumer expects a lot from their websites, and if they don’t get what they want the back button is a simple click away. Information is the number one reason people sign on to the world wide web with their digital devices. They want to look away from their screens with something more than what they signed on with whether it be new information or the satisfaction of a wise purchase. Flashy, empty, and keyword stuffed content are easily identified by today’s savvy online user.  It doesn’t impress and it certainly doesn’t create repeat website views. Some websites try to over compensate by showcasing endless rolls of pictures to scroll through with no captions, or explanation as to what the website is about. This does little to keep people from finding your competitor or building authority.

Written Content Needs to by 100% Original
Written Content Needs to by 100% Original

Tips to Balance Your Visual Content and Written Content

  1. Write what People Want to Read: As a business owner you have most likely established your primary audience. Keeping that in mind give them information about your product, or events, that they would enjoy sharing with others. Make sure your content engages as well as informs. If you do you will start to see your website metrics improve in lead generation, engagement, click-through-rates, and authority.
  2. Quality Content Grabs New Customers: The only way most people find a company’s online presence with the help of search engines. If you don’t have quality content and are heavy handed with your pictures then the search engines will have no idea what your website is about. Their algorithms are written to process written content with a very heavy percentage. The better the content the better the chances of a search engine matching your website to your ideal clients.
  3. Empty Pictures Sell Nothing: Make sure that your visual content tell a compelling story of your product of services. Consumers need to know exactly what you are selling the instant they lay eyes on your website. You do not need an endless roll of pictures to convince someone to trust your brand. You need quality pictures and videos that concisely tell how you will better your clients’ lives.

Converting someone who browses the internet to a satisfied customer stems from powerfully concise visual images and quality written content. Skimming by on website factors like visual and written content balance costs money and will ultimately give your competition an edge over you.

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5 On Page Factors That Boost Your Local SEO Ranking

You have more control over Local SEO Ranking than you think.

Local SEO is a Puzzle You Can Unlock
Local SEO is a Puzzle You Can Unlock

It’s no secret that your website is your most powerful online marketing tool, but in order for it to be successful you have to have it properly optimized for Local SEO. This will ensure that you appear high in the search results when local clients are in need of your local services.

On page factors are content, pictures, and blogs that potential clients can read, view, and interact with. After a little bit of practice with web development, you will be able to implement many of these on page factors yourself with very little effort.

On Page Factors to Boost Local SEO Rankings

  1. Domain Name: The domain name of your website needs to accurately reflect your business and your business’s location. For example, “taxaccountantinclinenv.com” lets Google know that your business is a tax service available in Incline Village, Nevada.  Whereas “goodnumbercrucher.com” is memorable, but it doesn’t tell you anything about the business. If your current domain does not accurately reflect your business, you may want to consider changing domain names.
  2. Keywords: This is the backbone of any good SEO plan, local or national, You want to make sure that your keywords are as reflective as your domain name. They should accurately sum up your business and services. You will want to use one keyword per page of web copy, or blog. Your keywords will also need to be placed in the title, sub-header or H1, picture captions, meta data, and in the body of the copy at least five times. Never just shove them in at random. The keywords should be incorporated into the copy naturally for clients to read.
  3. Contact Information: Everyone knows that it is important to list your business’s name, address, and phone number on the homepage and contact page, but to give your website the Local SEO boost that it needs this information should also be incorporated to every page of web copy.
  4. Local Link Building: Building Local SEO links requires more research than a national SEO campaign. Not only do you want your links to be authoritative, but they have to come from business, or organizations, in your area. One of the best places to turn to is your Better Business Bureau, Chamber of Commerce, or other organizations like the Economic Development Authority of Western Nevada, if you live in Northern Nevada. You may have to dig a little to find a rule, code, or article that relates to your business, but the links are invaluable.
  5. Local Living: One of the best ways to show that you and your business are a part of the local community is to write about local events, places, or sports teams. Writing on topics like these make for enjoyable reading for your prospective clients and boost search visibility as a local business.

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