Blogs

Can a Blog Be Too Long? Website Word Count Tips for Small Business Owners

Word Count Matters A Lot in Your Blogs

 

Keywords Matter When Your Blog
Keywords Matter When Your Blog

Blogging is essential to an effective online marketing campaign. Not only does it boost your authority with your clients, but it shows the search engines out there that you are actively updating your website. Search Engines hate stagnant websites. They snub any website that just sits around with old content.

If you are familiar with the backend of your website this marketing technique requires only your time.  But time is the one thing that small business owners struggle to find. And when you do find it, you want to make sure you’re making the most of it. Why write a novel-length blog if you don’t have to?

The Perfect Length of a Blog Boosts Your Organic Traffic

Some SEO specialists will say the best results come from longer blog posts (1000+ words). Others will tell you that this approach has a tendency to alienate your audience and you should keep your word count to 500-750. However, all online marketers can agree that this maximum number has been a moving target for the last twenty years.

We’ll get back to the maximum in a minute. First, let’s establish a minimum. Your blogs and landing pages should be at least 300 words in length. Any shorter than this and it will be extremely difficult for the search engines to establish what your blog or landing page is about. This, in turn, will cause the search engines to direct the wrong foot traffic to your website, or none at all.

To Blog Forever or Not Blog Forever?

SEO Loves Keywords But It Won't Pay Your Bills
SEO Loves Keywords But It Won’t Pay Your Bills

When you take the time to write a 1000 word blog you are taking advantage of a whole list of keywords and you are doing it organically. This gives the search engines a better idea of what your website is about.  This creates authority with the search engines and they will reward your efforts by ranking your website higher on the results page. Longer copy also ensures that you will rank for multiple long tail variant keywords.

This approach does wonders for SEO and results page ranking. However, neither one of these entities will give you any money for your products or services. They don’t have any to give. In our modern day world of memes and billboards, many consumers don’t want to take the time to read a blog or landing page of 1000+ words. Most readers won’t read any more than the headlines before moving onto another webpage.

The Blogging Sweet Spot

The sweet spot for a blog-length depends entirely on your customers. If you are a law firm or psychologist, then your customers would expect blog posts in excess of 1000 words.  These kinds of consumers are looking to be informed thoroughly and shorter blogs just can’t satiate their desire for knowledge.

If your business is for air tours of Southern California or baseball equipment then your blogs would need to be shorter.  These shorter blogs would attract and inform customers in the amount of time available to them.

Organic SEO Solutions provides keyword focused blogs and landing pages for small business owners. Our skilled writing team crafts content that speaks to your customers in a language they can appreciate. Unlock the potential of your website and watch your conversion rate skyrocket.

Blogging That Generates Foot Traffic For Your Small Business
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4 Tips for Copywriting for House Cleaning Services: Small Business Hacks

Clean Up Your Copywriting for House Cleaning Services

Keeping Your Copy writing for House Cleaning Interesting is Easy.
Keeping Your Copywriting for House Cleaning Interesting is Easy.

Most of you probably think that House Cleaning is tedious. And the thought of having to write about house cleaning probably makes you want to burn all of the pens in your house. The tasks of sweeping, disinfecting, and mopping are so commonplace. How are you supposed to make copywriting for house cleaning services on your website sound interesting?

Cleaning of some kind is something just about every American has performed at least once in their lifetime. So, when it comes to this kind of copy you already have a leg up because you have something in common with every American. It’s not difficult to talk to someone about cleaning. The trick to this business is convincing them that they don’t want to clean their house anymore.

Here Are 5 Tips for Copywriting for House Cleaning Services To Clean Up Your Website

  1. Sell the Smell in Your House Cleaning Copywriting.
    Sell the Smell in Your House Cleaning Copywriting.

    Make it Relate-able – Everyone knows what you’ll be cleaning and most likely how as well. They don’t want to think about those steps and will most likely be at work while you’re performing them. Your copywriting for house cleaning services needs to remind your prospective clients about how good a clean house feels. They need to be reminded of what they can accomplish now that they are not cleaning their house. Tell them about the things that can happen in a clean house like entertaining company.

  2. Focus on Your Unique Selling Proposition – If you are green certified house cleaning service that only uses environmentally friendly cleaners and techniques, then it should be mentioned on each service page, your home page, and in every blog. Maybe you are a small three woman/man operation that focuses on one-to-one cleaning services. Perhaps speed is your unique angle. Cleaning teams can get a lot done in two hours. Can your cleaning team do more? Whatever it is that makes you special make sure your clients know it too.
  3. Talk about Your Cleaning Tools in Your Copy.
    Talk about Your Cleaning Tools in Your Copy.

    Talk about your Process and Tools – Now, I know I mentioned that you don’t want to focus too heavily on this aspect of your copywriting for house cleaning services. However, you do want to answer any questions potential clients may have on your web page. One of the first questions after “Are you trustworthy?” is “What do you use to clean my house?” Obviously, they know you are going to be using sponges, cleaners, and vacuums, but are you using a unique cleaning tool? Micro-fiber rags are known for providing a better clean. Some clients prefer green certified cleaners, and others have sensitive allergies and will require a HEPA filter on your vacuum cleaner. These are just a few possibilities that you may want to consider when focusing on this section of the copywriting. Just don’t devote the whole page to it. You want to keep it to a paragraph, or a set of bullet points.

  4. Sell the Smell – The human nose is the most perceptive organ we own. Your nose can survey a room and determine how you should conduct yourself long before your eyes can take everything in. Everyone knows what a clean house smells like and how inviting it can be to family and friends. It relaxes people helping them to settle into the evening. You don’t want to come out and say, “You’ll love the way your house smells when we leave” in your copywriting for house cleaning. You want to gently nudge your clients reminding them that clean houses host fresher parties and retain more guests for longer periods of time. The smell of a clean house is genuinely relaxing as your clients don’t have to worry about exerting any extra energy domestically after a hard day’s work. This is where the old adage comes into play. Sell the sizzle, not the steak.

Organic SEO Solutions specializes in blogs, web content, and copywriting centered around the house. House Cleaning, Construction, and Child Care are the three areas we focus on. Our keyword focused web content has boosted the ranking of websites on search engine results pages and increased monthly foot traffic dramatically. More customers looking at your website always equates to more money for your house cleaning business.

It takes enough time to clean someone’s house.
Let us take care of your web copy and blogs.
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email frederickwood@organicseosolutions.com or
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4 Tips on Copywriting for Construction

Copywriting for Construction Depends on the Clientele.

Copywriting for Construction
Copywriting for Construction Keeps Business Rolling

Most, if not all, small construction businesses (plumbers, electricians, etc.) need online copywriting for business marketing. Unfortunately, they don’t have the budget to take advantage of major online marketing companies. Instead, most small companies turn to the administrative aid, or someone in-house, and, “Say write me two blogs a month about our company, and we need six landing pages for the website launch.” While these individuals might know the clientele they may never have done any copywriting for construction companies.

How to Tackle Copywriting for Construction

So, where do you start if you are one of these small businesses?  Copywriting for your construction company begins by thinking like someone who has never picked up a hammer in their life. All a customer knows is they want to enjoy a larger house, or they want their toilet fixed, or they want a larger patio. In order to earn the trust of these consumers’, you have to talk to them on their level in terms that everyone can understand. Not to point out the obvious, but you can’t use any shop talk. So, no terms like “bobcat”, “skid steer”, and “Hilti gun”. For some professions like painting, this will be easier than HVAC, or plumbing.

Here are Four Things to Consider when writing copywriting for construction

  1. All benefit from regular blogging.
    Framer? Painter? Plumber? All benefit from regular blogging.

    USP: Unique Selling Proposition: What sets you apart? Every company takes a unique angle for their profession. Benjamin Franklin is always on time. Savage and Son, in Nevada, is the oldest operating business license for plumbing, HVAC, and piping. What is your company’s USP? It needs to overshadow all the copywriting for construction marketing? Here are some thoughts to think about? Do your clients deal directly with the owners? Do you use only green certified building materials and techniques? Are the services offered twenty-four hours for emergencies?

  2. Business credentials: It is important to put consumer’s minds at ease by letting them you will be accountability for every single action you take on their property and in the home. Consumers want to see that you are licensed, bonded, and insured. This is just the minimum of what an internet savvy consumer is looking for. Be sure to list any endorsements such as the BBB, or another local organization. Another credential that many consumers research is reviews and testimonials. While you can do very little for your reviews on Yelp, you can collect testimonials from your former clients. Whenever a good job has been accomplished, be sure to get the client’s opinion for the record.
  3. Homeowners Like To Know About Big Machines
    Homeowners Like To Know About Big Machines

    Materials and Supplies: Outline the home supplies, equipment, and products that will be used during the installation. After you have let the client know your USP, you begin building trust by showcasing the reliable equipment that will be installed into a home. List out your available paints, if you are a painter. Outline whether you use copper piping, or PVC if you are a plumber, and where you will use it in the home.

  4. Outline your process: This is the most important part of your copywriting. Consumers’ don’t like surprises, especially in their home. This does not have to be a definite guide, but if an excavator shows up on a client’s lawn they want to know why it’s there. They should also know what stage of their construction is beginning. When outlining your process starts with the assessment and then dive right into the construction as if the materials are already there. Write out briefly, your preparation work, installation process, and then your finishing process. Be sure to list out rough wait times in between steps.

Copywriting for Construction needs to be enticing and invigorating, but most importantly it has to establish trust in your knowledge of your trade. Not all four of these things need to be listed on every product, or service, page, but the information needs to be available for those consumers looking to do in-depth research on a contractor.

Organic SEO Solutions is a copywriting company that focuses on copywriting and blogs having to do with the home. Construction, Child Care, and Residential/Commercial cleaning. Eight years of experience accompanies each of the areas of specialization. Get the copywriting you need, when you need, by experts in their industry.

Copywriting for Construction on Your Time to Boost Online Marketing.
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3 Ways to Earn Credible External Backlinks: SEO for Small Businesses

External Backlinks Build Credibility and Authority

The Right Back Links Build Web Authority
The Right Back Links Build Web Authority

Backlinks, both internal and external, have become one of the most crucial components to ranking in search engine results pages. When a website sets a link to your blog or your website, it’s like they are giving you an online endorsement. Google sees these and, if the website is credible, Google will reward you for earning them and rank your website higher.

Earning reputable backlinks is not an easy thing to do, and it can be very time consuming for small business owners. This is an optimization project you might have to pay someone else to perform or something you will have to tackle a little further down the road.

Put your research into Backlink building

It is absolutely critical that you recognize there are bad websites out there and you will be penalized if they link to your website. You may not have a fancy online SEO tool to tell you which websites you want giving you the thumbs up. So, here are a few tips to help figure out who you want to backlinking to your site.

You do not need SEO help from websites with little to no content. Make sure there is at least 300 words of quality content per web page. You, also, want to read this content to make sure it provides value to its readers. Google may not be able to write reports about a website’s content, but it does recognize keyword stuffing and broken sentences. If you’ve already accumulated some bad backlinks, check out this article on getting rid of bad backlinks.

Here are 3 Credible Ways to Build Quality External Backlinks for Your Website

  1. Guest Blogging for Places Like Zenlama Help Your Website with External Backlinks
    Guest Blogging for Places Like Zenlama Help Your Website

    Guest Blogging: This is a fantastic way to get your company name out there and establish good SEO. You will want to find credible websites similar to your niche. For example, if you are a house cleaning service then you could blog for a local moms and dads blog, or child care service explaining about eco-friendly cleaners. Be sure to email the owners directly and offer to blog more than once. Blogging more than once helps to build trust and brand authority within your community.

  2. Press Releases: You might say to yourself, “I’m just an auto mechanic. What news worthy stories do I have?” There a multitude of stories waiting to be written about your company. You could be celebrating your 10,000th fixed car. You could be celebrating 10 years of community service. You may have just donated money to a charity. The point is that all of this and more is news worthy, and there are outlets out there waiting for your local excitement. Some press release services do cost money, and you will have to find someone to write the story. However, it is a guaranteed external backlink from a very credible source.
  3. Open Solicitation: Some SEO Specialists will call this the Broken Link technique. After reviewing websites similar to your niche you may come across a broken link. You can contact the website, let them know you found it, and then casually offer to replace it with yours. Another technique is to openly ask this same website if they would backlink to your website, or a blog they might find interesting. You would want to let them know you would do the same for them. In either case, you are sending an email openly soliciting for help building external backlinks. This is the slowest of the three processes, but it requires no money, and you can use a form letter to solicit multiple websites simultaneously.

Building quality external backlinks will not happen overnight. It is a process that requires diligence and perseverance. Organic SEO Solutions has the tools to research, solicit, and build external backlinks that will build your website’s authority and raise your ranking on search engine results pages.

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Balance Your Strong Visual Content With Quality Written Content: SEO Tips for Business Owners

Ignoring Quality Written Content Can Be Devastating to Your Website

Quality Content Goes A Long Way To Convert Clients
Quality Content Goes A Long Way To Convert Clients

Your two most powerful persuasive tools on the internet are quality written content and strong pictures and videos. It’s no secret that the greatest measure of performance for any website is where it ranks on website search engines, and to achieve a high ranking a website has to take many factors into consideration. Finding the balance between visual excitement and informative content is the most important when bridging the gap of technology and online customer interaction.

Visual Content Can Only Tell So Much of the Story

Today’s online consumer expects a lot from their websites, and if they don’t get what they want the back button is a simple click away. Information is the number one reason people sign on to the world wide web with their digital devices. They want to look away from their screens with something more than what they signed on with whether it be new information or the satisfaction of a wise purchase. Flashy, empty, and keyword stuffed content are easily identified by today’s savvy online user.  It doesn’t impress and it certainly doesn’t create repeat website views. Some websites try to over compensate by showcasing endless rolls of pictures to scroll through with no captions, or explanation as to what the website is about. This does little to keep people from finding your competitor or building authority.

Written Content Needs to by 100% Original
Written Content Needs to by 100% Original

Tips to Balance Your Visual Content and Written Content

  1. Write what People Want to Read: As a business owner you have most likely established your primary audience. Keeping that in mind give them information about your product, or events, that they would enjoy sharing with others. Make sure your content engages as well as informs. If you do you will start to see your website metrics improve in lead generation, engagement, click-through-rates, and authority.
  2. Quality Content Grabs New Customers: The only way most people find a company’s online presence with the help of search engines. If you don’t have quality content and are heavy handed with your pictures then the search engines will have no idea what your website is about. Their algorithms are written to process written content with a very heavy percentage. The better the content the better the chances of a search engine matching your website to your ideal clients.
  3. Empty Pictures Sell Nothing: Make sure that your visual content tell a compelling story of your product of services. Consumers need to know exactly what you are selling the instant they lay eyes on your website. You do not need an endless roll of pictures to convince someone to trust your brand. You need quality pictures and videos that concisely tell how you will better your clients’ lives.

Converting someone who browses the internet to a satisfied customer stems from powerfully concise visual images and quality written content. Skimming by on website factors like visual and written content balance costs money and will ultimately give your competition an edge over you.

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5 On Page Factors That Boost Your Local SEO Ranking

You have more control over Local SEO Ranking than you think.

Local SEO is a Puzzle You Can Unlock
Local SEO is a Puzzle You Can Unlock

It’s no secret that your website is your most powerful online marketing tool, but in order for it to be successful you have to have it properly optimized for Local SEO. This will ensure that you appear high in the search results when local clients are in need of your local services.

On page factors are content, pictures, and blogs that potential clients can read, view, and interact with. After a little bit of practice with web development, you will be able to implement many of these on page factors yourself with very little effort.

On Page Factors to Boost Local SEO Rankings

  1. Domain Name: The domain name of your website needs to accurately reflect your business and your business’s location. For example, “taxaccountantinclinenv.com” lets Google know that your business is a tax service available in Incline Village, Nevada.  Whereas “goodnumbercrucher.com” is memorable, but it doesn’t tell you anything about the business. If your current domain does not accurately reflect your business, you may want to consider changing domain names.
  2. Keywords: This is the backbone of any good SEO plan, local or national, You want to make sure that your keywords are as reflective as your domain name. They should accurately sum up your business and services. You will want to use one keyword per page of web copy, or blog. Your keywords will also need to be placed in the title, sub-header or H1, picture captions, meta data, and in the body of the copy at least five times. Never just shove them in at random. The keywords should be incorporated into the copy naturally for clients to read.
  3. Contact Information: Everyone knows that it is important to list your business’s name, address, and phone number on the homepage and contact page, but to give your website the Local SEO boost that it needs this information should also be incorporated to every page of web copy.
  4. Local Link Building: Building Local SEO links requires more research than a national SEO campaign. Not only do you want your links to be authoritative, but they have to come from business, or organizations, in your area. One of the best places to turn to is your Better Business Bureau, Chamber of Commerce, or other organizations like the Economic Development Authority of Western Nevada, if you live in Northern Nevada. You may have to dig a little to find a rule, code, or article that relates to your business, but the links are invaluable.
  5. Local Living: One of the best ways to show that you and your business are a part of the local community is to write about local events, places, or sports teams. Writing on topics like these make for enjoyable reading for your prospective clients and boost search visibility as a local business.

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