Can a Blog Be Too Long? Website Word Count Tips for Small Business Owners

Word Count Matters A Lot in Your Blogs


Keywords Matter When Your Blog
Keywords Matter When Your Blog

Blogging is essential to an effective online marketing campaign. Not only does it boost your authority with your clients, but it shows the search engines out there that you are actively updating your website. Search Engines hate stagnant websites. They snub any website that just sits around with old content.

If you are familiar with the backend of your website this marketing technique requires only your time.  But time is the one thing that small business owners struggle to find. And when you do find it, you want to make sure you’re making the most of it. Why write a novel-length blog if you don’t have to?

The Perfect Length of a Blog Boosts Your Organic Traffic

Some SEO specialists will say the best results come from longer blog posts (1000+ words). Others will tell you that this approach has a tendency to alienate your audience and you should keep your word count to 500-750. However, all online marketers can agree that this maximum number has been a moving target for the last twenty years.

We’ll get back to the maximum in a minute. First, let’s establish a minimum. Your blogs and landing pages should be at least 300 words in length. Any shorter than this and it will be extremely difficult for the search engines to establish what your blog or landing page is about. This, in turn, will cause the search engines to direct the wrong foot traffic to your website, or none at all.

To Blog Forever or Not Blog Forever?

SEO Loves Keywords But It Won't Pay Your Bills
SEO Loves Keywords But It Won’t Pay Your Bills

When you take the time to write a 1000 word blog you are taking advantage of a whole list of keywords and you are doing it organically. This gives the search engines a better idea of what your website is about.  This creates authority with the search engines and they will reward your efforts by ranking your website higher on the results page. Longer copy also ensures that you will rank for multiple long tail variant keywords.

This approach does wonders for SEO and results page ranking. However, neither one of these entities will give you any money for your products or services. They don’t have any to give. In our modern day world of memes and billboards, many consumers don’t want to take the time to read a blog or landing page of 1000+ words. Most readers won’t read any more than the headlines before moving onto another webpage.

The Blogging Sweet Spot

The sweet spot for a blog-length depends entirely on your customers. If you are a law firm or psychologist, then your customers would expect blog posts in excess of 1000 words.  These kinds of consumers are looking to be informed thoroughly and shorter blogs just can’t satiate their desire for knowledge.

If your business is for air tours of Southern California or baseball equipment then your blogs would need to be shorter.  These shorter blogs would attract and inform customers in the amount of time available to them.

Organic SEO Solutions provides keyword focused blogs and landing pages for small business owners. Our skilled writing team crafts content that speaks to your customers in a language they can appreciate. Unlock the potential of your website and watch your conversion rate skyrocket.

Blogging That Generates Foot Traffic For Your Small Business
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