External Backlinks Build Credibility and Authority

The Right Back Links Build Web Authority

Backlinks, both internal and external, have become one of the most crucial components to ranking in search engine results pages. When a website sets a link to your blog or your website, it’s like they are giving you an online endorsement. Google sees these and, if the website is credible, Google will reward you for earning them and rank your website higher.

Earning reputable backlinks is not an easy thing to do, and it can be very time consuming for small business owners. This is an optimization project you might have to pay someone else to perform or something you will have to tackle a little further down the road.

Put your research into Backlink building

It is absolutely critical that you recognize there are bad websites out there and you will be penalized if they link to your website. You may not have a fancy online SEO tool to tell you which websites you want giving you the thumbs up. So, here are a few tips to help figure out who you want to backlinking to your site.

You do not need SEO help from websites with little to no content. Make sure there is at least 300 words of quality content per web page. You, also, want to read this content to make sure it provides value to its readers. Google may not be able to write reports about a website’s content, but it does recognize keyword stuffing and broken sentences. If you’ve already accumulated some bad backlinks, check out this article on getting rid of bad backlinks.

Here are 3 Credible Ways to Build Quality External Backlinks for Your Website

Guest Blogging for Places Like Zenlama Help Your Website with External Backlinks — Guest Blogging for Places Like Zenlama Help Your Website

Guest Blogging: This is a fantastic way to get your company name out there and establish good SEO. You will want to find credible websites similar to your niche. For example, if you are a house cleaning service then you could blog for a local moms and dads blog, or child care service explaining about eco-friendly cleaners. Be sure to email the owners directly and offer to blog more than once. Blogging more than once helps to build trust and brand authority within your community.

Press Releases: You might say to yourself, “I’m just an auto mechanic. What news worthy stories do I have?” There a multitude of stories waiting to be written about your company. You could be celebrating your 10,000^th fixed car. You could be celebrating 10 years of community service. You may have just donated money to a charity. The point is that all of this and more is news worthy, and there are outlets out there waiting for your local excitement. Some press release services do cost money, and you will have to find someone to write the story. However, it is a guaranteed external backlink from a very credible source.

Open Solicitation: Some SEO Specialists will call this the Broken Link technique. After reviewing websites similar to your niche you may come across a broken link. You can contact the website, let them know you found it, and then casually offer to replace it with yours. Another technique is to openly ask this same website if they would backlink to your website, or a blog they might find interesting. You would want to let them know you would do the same for them. In either case, you are sending an email openly soliciting for help building external backlinks. This is the slowest of the three processes, but it requires no money, and you can use a form letter to solicit multiple websites simultaneously.

Building quality external backlinks will not happen overnight. It is a process that requires diligence and perseverance. Organic SEO Solutions has the tools to research, solicit, and build external backlinks that will build your website’s authority and raise your ranking on search engine results pages.

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What is SEO?

Understanding SEO Basics harnesses your marketing dollars.

There are two types of marketing on the internet. Paid marketing, which we are all very familiar with as it constantly pops up when we don’t want it too, and then there is non-paid marketing. Search Engine Optimization, or SEO, is the marketing discipline that focuses on the non-paid marketing. SEO is place where creativity meets technology. Its sole purpose is to zero in on growing a website’s organic visibility in search engine results pages, or (SERP)s.

A lot of business owners look at SEO as a necessary confusion. All of them know they need to advertise on the internet and they know that SEO is an important part of this advertising process. Yet, many barely have enough time to make advertising decisions, let alone, understand all of the nuances. But by the end of this post you should know enough to know if your website is performing like it should.

Does my website Really need SEO?

Yes, it does. And if you think otherwise then I salute you as your website quickly sails to the bottom of the results page. It’s no secret, web traffic is driven by major commercial search engines like Bing, Yahoo, and Google. SEO is the paths and roadways that these search engines use to navigate your website to understand what it is about and decide if the content is what users are looking for.

Here Are Five Basic SEO Factors That Need Considering When Building Website Authority

There are actually well over 200 SEO factors to consider for good quality SEO, but this post is for the beginner and you don’t need to know them all. The following are the five most important factors that you, as an entrepreneur, can check for when building your own website, or having someone do it for you.

Great SEO Blogging Content That Entices and Informs

Content & Keywords: This is by far the most important part of your website. Your keywords need to be targeted to accurately represent each page as succinctly as possible in one to four words. This is so the search engines can readily establish what each page is about.Your content needs to be readable and relateable. It should take your keywords and inform your audience, enticing them to stay longer on your website there by giving you a better chance at converting them. Just stuffing a key word over an over into a page with no regards for readability is the quickest way to lose rankings.
Site Navigation: Sometimes just the smallest bit of code can be out of place with your website and it can keep the search engines from crawling it. To test if your website is “crawl-able” by the search engines copy and paste something from the very bottom of a page into the search engine. If the results bring up your exact match, then your webpages are crawl-able. Some other ways to boost this is to have a “Site Map” on your website. This is a quick index for the search engines to read.
Meta data & Backlinks: Meta data is an important part of content. It is the first thing that the search engines look to on a website. This information is found in the title tag, alt-tags in pictures, and in the summary that shows up in the SERP. All of these have to be adjusted individually. The search engines automatically fill these in with the first 50 words of a web page, but that doesn’t always have the right information. Backlinks are links to other pages on your web site and links to other websites and blogs. Backlinking to your own page shows belief in your own website, but backlinking to other sites is far more important. This shows that you trust these sites and are willing to vouch for them on your website. Search engines take this very seriously and it holds weight when establishing authority.
Foot Traffic: This factor is one of the easier ones to understand. The more people that you have come to your website, the better you look to Google. Another foot traffic factor that Google considers is how long each person stays on your website. If you have a bunch of people, but they are only staying for ten seconds this will negatively impact your ranking. So, focus on content to keep them reading.
Off-site Factors: These factors are difficult to control. Off-site factors consist of how many times someone else backlinks to your site and how many times your blogs, or web pages, are shared. Here are a few tips to help your website’s reputation: Offer to write a blog for a well-known company in your industry, get your website on another company’s directory, or create content that people want to share.

SEO Basics are easy to understand, but they will take a lifetime to master, especially when the powers at be are continually updating the search engine algorithms. Use these indicators to begin tracking your progress as you begin to make your way to the top of the search engine results page.

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3 Ways to Earn Credible External Backlinks: SEO for Small Businesses