5 Ways to Generate Original Blog Ideas: Tips For Small Business Owners

Posted on January 16, 2018January 16, 2018 by Frederick Wood II

Let the Blog Ideas Flow!!!

Blog Ideas. If you advertise online or you run an online business, then you have to have them. Once fleshed out into blogs, they keep the search engines happy. More importantly, blogs keep the consumers happy in this modern age of content creation and consumption.

Blogs are important for each customer’s path on the buying cycle. Blogs serve to inform, inspire, and ultimately persuade consumers to spend their hard-earned dollar with you and not your competitor. But did you know they also serve an alternate SEO purpose as well?

You are going need to blog as long as you are using the internet for any part of your business. You can’t just throw up a website and expect people to come clicking over to it. You need to update your website regularly to earn any kind of authority with the search engines. Blogs help the search engines identify what your website is about. You also need blogs to share on social media and establish authority with your customers. So, where does this seemingly endless supply of blog ideas need to come from? Just keep reading.

Top 5 Places To Look for Blog Ideas

1.Local Events

If there is any event that pertains to your business then this is one of best blog ideas to capture. Blogs give you an opportunity to share your opinion as an expert. Even if there isn’t anything that doesn’t pertain to your business then you should still blog on local events, or even sports (It is okay to root for your favorite team). Just by mentioning local events, and the city or area they are located, you will be taking advantage of the local optimization search engines have built into their algorithm

For example, If you promote events from Miami, Florida, then the search engines are going to assume that your business is located near that area. They will then promote it to people that live in that area and type in keywords pertaining to your business.

2. The Competition

Keeping up with the competition should be something you already do. Reading what they are blogging about will give you quite a few ideas in the direction you should be driving your own blog. You are not going to want to copy their ideas exactly, but you can take advantage of the same keywords they are using and put your own spin on them.

3. Social Media

Twitter Is Great for Sourcing Blog Ideas

You will not always be able to interact with your customers face to face. Social media is the next best thing. You can carry on multiple conversations with customers earning their trust and garnering their opinions. Post questions openly. Ask if they have any problems, concerns, or feedback that they would like to share via the social media channel. Whether they are happy or upset customers enjoy sharing their thoughts.

4. Customer Survey

If you have any sales people in your employ, or you are on the front line sales then there is no better feedback for blog ideas then customers. Take the time to ask them what questions they have about your product or services. Their feedback is invaluable. By writing the content they are looking for, you can also turn your customers into advocates and give them something to share on social media.

5. Online Ideas

It has to be mentioned. Just by typing in “ blog ideas “ you get more than 32 million hits on the subject. This is not my first choice by any stretch of the imagination. You’ll find that many of the ideas are just reciting the same thing over and over, but there are some genuine gems. Just make sure you can capture the right keywords with them.

Need Even More Help With Your Blog Ideas

There are many more places that blog ideas can come from. Once you’ve compiled enough research from these areas you may have more blogs then you have time to write them. Then it’s time to bring in a little extra help.

Organic SEO Solutions is a provider of keyword focused blogs and web copy. Our written content gets your website recognized by search engines with relevant topics for your customer base. Take advantage of our Search Engine Optimization knowledge to drive more traffic and bolster your online authority.

Blog Ideas for Today, Tomorrow, and the Next Five Years
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Can a Blog Be Too Long? Website Word Count Tips for Small Business Owners

Posted on December 16, 2017December 16, 2017 by Frederick Wood II

Word Count Matters A Lot in Your Blogs

Blogging is essential to an effective online marketing campaign. Not only does it boost your authority with your clients, but it shows the search engines out there that you are actively updating your website. Search Engines hate stagnant websites. They snub any website that just sits around with old content.

If you are familiar with the backend of your website this marketing technique requires only your time. But time is the one thing that small business owners struggle to find. And when you do find it, you want to make sure you’re making the most of it. Why write a novel-length blog if you don’t have to?

The Perfect Length of a Blog Boosts Your Organic Traffic

Some SEO specialists will say the best results come from longer blog posts (1000+ words). Others will tell you that this approach has a tendency to alienate your audience and you should keep your word count to 500-750. However, all online marketers can agree that this maximum number has been a moving target for the last twenty years.

We’ll get back to the maximum in a minute. First, let’s establish a minimum. Your blogs and landing pages should be at least 300 words in length. Any shorter than this and it will be extremely difficult for the search engines to establish what your blog or landing page is about. This, in turn, will cause the search engines to direct the wrong foot traffic to your website, or none at all.

To Blog Forever or Not Blog Forever?

SEO Loves Keywords But It Won't Pay Your Bills — SEO Loves Keywords But It Won’t Pay Your Bills

When you take the time to write a 1000 word blog you are taking advantage of a whole list of keywords and you are doing it organically. This gives the search engines a better idea of what your website is about. This creates authority with the search engines and they will reward your efforts by ranking your website higher on the results page. Longer copy also ensures that you will rank for multiple long tail variant keywords.

This approach does wonders for SEO and results page ranking. However, neither one of these entities will give you any money for your products or services. They don’t have any to give. In our modern day world of memes and billboards, many consumers don’t want to take the time to read a blog or landing page of 1000+ words. Most readers won’t read any more than the headlines before moving onto another webpage.

The Blogging Sweet Spot

The sweet spot for a blog-length depends entirely on your customers. If you are a law firm or psychologist, then your customers would expect blog posts in excess of 1000 words. These kinds of consumers are looking to be informed thoroughly and shorter blogs just can’t satiate their desire for knowledge.

If your business is for air tours of Southern California or baseball equipment then your blogs would need to be shorter. These shorter blogs would attract and inform customers in the amount of time available to them.

Organic SEO Solutions provides keyword focused blogs and landing pages for small business owners. Our skilled writing team crafts content that speaks to your customers in a language they can appreciate. Unlock the potential of your website and watch your conversion rate skyrocket.

Blogging That Generates Foot Traffic For Your Small Business
Let us take care of your web copy and blogs.
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Balance Your Strong Visual Content With Quality Written Content: SEO Tips for Business Owners

Posted on July 19, 2017 by Frederick Wood II

Ignoring Quality Written Content Can Be Devastating to Your Website

Quality Content Goes A Long Way To Convert Clients

Your two most powerful persuasive tools on the internet are quality written content and strong pictures and videos. It’s no secret that the greatest measure of performance for any website is where it ranks on website search engines, and to achieve a high ranking a website has to take many factors into consideration. Finding the balance between visual excitement and informative content is the most important when bridging the gap of technology and online customer interaction.

Visual Content Can Only Tell So Much of the Story

Today’s online consumer expects a lot from their websites, and if they don’t get what they want the back button is a simple click away. Information is the number one reason people sign on to the world wide web with their digital devices. They want to look away from their screens with something more than what they signed on with whether it be new information or the satisfaction of a wise purchase. Flashy, empty, and keyword stuffed content are easily identified by today’s savvy online user. It doesn’t impress and it certainly doesn’t create repeat website views. Some websites try to over compensate by showcasing endless rolls of pictures to scroll through with no captions, or explanation as to what the website is about. This does little to keep people from finding your competitor or building authority.

Written Content Needs to by 100% Original

Tips to Balance Your Visual Content and Written Content

Write what People Want to Read: As a business owner you have most likely established your primary audience. Keeping that in mind give them information about your product, or events, that they would enjoy sharing with others. Make sure your content engages as well as informs. If you do you will start to see your website metrics improve in lead generation, engagement, click-through-rates, and authority.
Quality Content Grabs New Customers: The only way most people find a company’s online presence with the help of search engines. If you don’t have quality content and are heavy handed with your pictures then the search engines will have no idea what your website is about. Their algorithms are written to process written content with a very heavy percentage. The better the content the better the chances of a search engine matching your website to your ideal clients.
Empty Pictures Sell Nothing: Make sure that your visual content tell a compelling story of your product of services. Consumers need to know exactly what you are selling the instant they lay eyes on your website. You do not need an endless roll of pictures to convince someone to trust your brand. You need quality pictures and videos that concisely tell how you will better your clients’ lives.

Converting someone who browses the internet to a satisfied customer stems from powerfully concise visual images and quality written content. Skimming by on website factors like visual and written content balance costs money and will ultimately give your competition an edge over you.

Quality Written Content from Writers That Get Results
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SEO Basics: Search Engine Optimization for Beginners

Posted on February 27, 2017 by Frederick Wood II

What is SEO?

Understanding SEO Basics harnesses your marketing dollars.

There are two types of marketing on the internet. Paid marketing, which we are all very familiar with as it constantly pops up when we don’t want it too, and then there is non-paid marketing. Search Engine Optimization, or SEO, is the marketing discipline that focuses on the non-paid marketing. SEO is place where creativity meets technology. Its sole purpose is to zero in on growing a website’s organic visibility in search engine results pages, or (SERP)s.

A lot of business owners look at SEO as a necessary confusion. All of them know they need to advertise on the internet and they know that SEO is an important part of this advertising process. Yet, many barely have enough time to make advertising decisions, let alone, understand all of the nuances. But by the end of this post you should know enough to know if your website is performing like it should.

Does my website Really need SEO?

Yes, it does. And if you think otherwise then I salute you as your website quickly sails to the bottom of the results page. It’s no secret, web traffic is driven by major commercial search engines like Bing, Yahoo, and Google. SEO is the paths and roadways that these search engines use to navigate your website to understand what it is about and decide if the content is what users are looking for.

Here Are Five Basic SEO Factors That Need Considering When Building Website Authority

There are actually well over 200 SEO factors to consider for good quality SEO, but this post is for the beginner and you don’t need to know them all. The following are the five most important factors that you, as an entrepreneur, can check for when building your own website, or having someone do it for you.

Great SEO Blogging Content That Entices and Informs

Content & Keywords: This is by far the most important part of your website. Your keywords need to be targeted to accurately represent each page as succinctly as possible in one to four words. This is so the search engines can readily establish what each page is about.Your content needs to be readable and relateable. It should take your keywords and inform your audience, enticing them to stay longer on your website there by giving you a better chance at converting them. Just stuffing a key word over an over into a page with no regards for readability is the quickest way to lose rankings.
Site Navigation: Sometimes just the smallest bit of code can be out of place with your website and it can keep the search engines from crawling it. To test if your website is “crawl-able” by the search engines copy and paste something from the very bottom of a page into the search engine. If the results bring up your exact match, then your webpages are crawl-able. Some other ways to boost this is to have a “Site Map” on your website. This is a quick index for the search engines to read.
Meta data & Backlinks: Meta data is an important part of content. It is the first thing that the search engines look to on a website. This information is found in the title tag, alt-tags in pictures, and in the summary that shows up in the SERP. All of these have to be adjusted individually. The search engines automatically fill these in with the first 50 words of a web page, but that doesn’t always have the right information. Backlinks are links to other pages on your web site and links to other websites and blogs. Backlinking to your own page shows belief in your own website, but backlinking to other sites is far more important. This shows that you trust these sites and are willing to vouch for them on your website. Search engines take this very seriously and it holds weight when establishing authority.
Foot Traffic: This factor is one of the easier ones to understand. The more people that you have come to your website, the better you look to Google. Another foot traffic factor that Google considers is how long each person stays on your website. If you have a bunch of people, but they are only staying for ten seconds this will negatively impact your ranking. So, focus on content to keep them reading.
Off-site Factors: These factors are difficult to control. Off-site factors consist of how many times someone else backlinks to your site and how many times your blogs, or web pages, are shared. Here are a few tips to help your website’s reputation: Offer to write a blog for a well-known company in your industry, get your website on another company’s directory, or create content that people want to share.

SEO Basics are easy to understand, but they will take a lifetime to master, especially when the powers at be are continually updating the search engine algorithms. Use these indicators to begin tracking your progress as you begin to make your way to the top of the search engine results page.

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