External Backlinks Build Credibility and Authority
Backlinks, both internal and external, have become one of the most crucial components to ranking in search engine results pages. When a website sets a link to your blog or your website, it’s like they are giving you an online endorsement. Google sees these and, if the website is credible, Google will reward you for earning them and rank your website higher.
Earning reputable backlinks is not an easy thing to do, and it can be very time consuming for small business owners. This is an optimization project you might have to pay someone else to perform or something you will have to tackle a little further down the road.
Put your research into Backlink building
It is absolutely critical that you recognize there are bad websites out there and you will be penalized if they link to your website. You may not have a fancy online SEO tool to tell you which websites you want giving you the thumbs up. So, here are a few tips to help figure out who you want to backlinking to your site.
You do not need SEO help from websites with little to no content. Make sure there is at least 300 words of quality content per web page. You, also, want to read this content to make sure it provides value to its readers. Google may not be able to write reports about a website’s content, but it does recognize keyword stuffing and broken sentences. If you’ve already accumulated some bad backlinks, check out this article on getting rid of bad backlinks.
Here are 3 Credible Ways to Build Quality External Backlinks for Your Website
Guest Blogging: This is a fantastic way to get your company name out there and establish good SEO. You will want to find credible websites similar to your niche. For example, if you are a house cleaning service then you could blog for a local moms and dads blog, or child care service explaining about eco-friendly cleaners. Be sure to email the owners directly and offer to blog more than once. Blogging more than once helps to build trust and brand authority within your community.
- Press Releases: You might say to yourself, “I’m just an auto mechanic. What news worthy stories do I have?” There a multitude of stories waiting to be written about your company. You could be celebrating your 10,000th fixed car. You could be celebrating 10 years of community service. You may have just donated money to a charity. The point is that all of this and more is news worthy, and there are outlets out there waiting for your local excitement. Some press release services do cost money, and you will have to find someone to write the story. However, it is a guaranteed external backlink from a very credible source.
- Open Solicitation: Some SEO Specialists will call this the Broken Link technique. After reviewing websites similar to your niche you may come across a broken link. You can contact the website, let them know you found it, and then casually offer to replace it with yours. Another technique is to openly ask this same website if they would backlink to your website, or a blog they might find interesting. You would want to let them know you would do the same for them. In either case, you are sending an email openly soliciting for help building external backlinks. This is the slowest of the three processes, but it requires no money, and you can use a form letter to solicit multiple websites simultaneously.
Building quality external backlinks will not happen overnight. It is a process that requires diligence and perseverance. Organic SEO Solutions has the tools to research, solicit, and build external backlinks that will build your website’s authority and raise your ranking on search engine results pages.
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