Balance Your Strong Visual Content With Quality Written Content: SEO Tips for Business Owners

Ignoring Quality Written Content Can Be Devastating to Your Website

Quality Content Goes A Long Way To Convert Clients
Quality Content Goes A Long Way To Convert Clients

Your two most powerful persuasive tools on the internet are quality written content and strong pictures and videos. It’s no secret that the greatest measure of performance for any website is where it ranks on website search engines, and to achieve a high ranking a website has to take many factors into consideration. Finding the balance between visual excitement and informative content is the most important when bridging the gap of technology and online customer interaction.

Visual Content Can Only Tell So Much of the Story

Today’s online consumer expects a lot from their websites, and if they don’t get what they want the back button is a simple click away. Information is the number one reason people sign on to the world wide web with their digital devices. They want to look away from their screens with something more than what they signed on with whether it be new information or the satisfaction of a wise purchase. Flashy, empty, and keyword stuffed content are easily identified by today’s savvy online user.  It doesn’t impress and it certainly doesn’t create repeat website views. Some websites try to over compensate by showcasing endless rolls of pictures to scroll through with no captions, or explanation as to what the website is about. This does little to keep people from finding your competitor or building authority.

Written Content Needs to by 100% Original
Written Content Needs to by 100% Original

Tips to Balance Your Visual Content and Written Content

  1. Write what People Want to Read: As a business owner you have most likely established your primary audience. Keeping that in mind give them information about your product, or events, that they would enjoy sharing with others. Make sure your content engages as well as informs. If you do you will start to see your website metrics improve in lead generation, engagement, click-through-rates, and authority.
  2. Quality Content Grabs New Customers: The only way most people find a company’s online presence with the help of search engines. If you don’t have quality content and are heavy handed with your pictures then the search engines will have no idea what your website is about. Their algorithms are written to process written content with a very heavy percentage. The better the content the better the chances of a search engine matching your website to your ideal clients.
  3. Empty Pictures Sell Nothing: Make sure that your visual content tell a compelling story of your product of services. Consumers need to know exactly what you are selling the instant they lay eyes on your website. You do not need an endless roll of pictures to convince someone to trust your brand. You need quality pictures and videos that concisely tell how you will better your clients’ lives.

Converting someone who browses the internet to a satisfied customer stems from powerfully concise visual images and quality written content. Skimming by on website factors like visual and written content balance costs money and will ultimately give your competition an edge over you.

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