What is SEO?
There are two types of marketing on the internet. Paid marketing, which we are all very familiar with as it constantly pops up when we don’t want it too, and then there is non-paid marketing. Search Engine Optimization, or SEO, is the marketing discipline that focuses on the non-paid marketing. SEO is place where creativity meets technology. Its sole purpose is to zero in on growing a website’s organic visibility in search engine results pages, or (SERP)s.
A lot of business owners look at SEO as a necessary confusion. All of them know they need to advertise on the internet and they know that SEO is an important part of this advertising process. Yet, many barely have enough time to make advertising decisions, let alone, understand all of the nuances. But by the end of this post you should know enough to know if your website is performing like it should.
Does my website Really need SEO?
Yes, it does. And if you think otherwise then I salute you as your website quickly sails to the bottom of the results page. It’s no secret, web traffic is driven by major commercial search engines like Bing, Yahoo, and Google. SEO is the paths and roadways that these search engines use to navigate your website to understand what it is about and decide if the content is what users are looking for.
Here Are Five Basic SEO Factors That Need Considering When Building Website Authority
There are actually well over 200 SEO factors to consider for good quality SEO, but this post is for the beginner and you don’t need to know them all. The following are the five most important factors that you, as an entrepreneur, can check for when building your own website, or having someone do it for you.
Content & Keywords: This is by far the most important part of your website. Your keywords need to be targeted to accurately represent each page as succinctly as possible in one to four words. This is so the search engines can readily establish what each page is about.Your content needs to be readable and relateable. It should take your keywords and inform your audience, enticing them to stay longer on your website there by giving you a better chance at converting them. Just stuffing a key word over an over into a page with no regards for readability is the quickest way to lose rankings.
- Site Navigation: Sometimes just the smallest bit of code can be out of place with your website and it can keep the search engines from crawling it. To test if your website is “crawl-able” by the search engines copy and paste something from the very bottom of a page into the search engine. If the results bring up your exact match, then your webpages are crawl-able. Some other ways to boost this is to have a “Site Map” on your website. This is a quick index for the search engines to read.
- Meta data & Backlinks: Meta data is an important part of content. It is the first thing that the search engines look to on a website. This information is found in the title tag, alt-tags in pictures, and in the summary that shows up in the SERP. All of these have to be adjusted individually. The search engines automatically fill these in with the first 50 words of a web page, but that doesn’t always have the right information. Backlinks are links to other pages on your web site and links to other websites and blogs. Backlinking to your own page shows belief in your own website, but backlinking to other sites is far more important. This shows that you trust these sites and are willing to vouch for them on your website. Search engines take this very seriously and it holds weight when establishing authority.
- Foot Traffic: This factor is one of the easier ones to understand. The more people that you have come to your website, the better you look to Google. Another foot traffic factor that Google considers is how long each person stays on your website. If you have a bunch of people, but they are only staying for ten seconds this will negatively impact your ranking. So, focus on content to keep them reading.
- Off-site Factors: These factors are difficult to control. Off-site factors consist of how many times someone else backlinks to your site and how many times your blogs, or web pages, are shared. Here are a few tips to help your website’s reputation: Offer to write a blog for a well-known company in your industry, get your website on another company’s directory, or create content that people want to share.
SEO Basics are easy to understand, but they will take a lifetime to master, especially when the powers at be are continually updating the search engine algorithms. Use these indicators to begin tracking your progress as you begin to make your way to the top of the search engine results page.
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